How Dentists Lose to Competitors: Ignoring Tech Investments

dental records

Thanks to technical improvements, the dentistry sector has advanced significantly. Patients now expect more than just traditional dental procedures. They want a seamless, comfortable, and pain-free experience. 

This article will discuss the importance of technology in the dental industry and why dentists need to invest in it to stay relevant and competitive.

Lack of Digital Presence

One of the major issues in the dental industry is the lack of a digital presence. Many dentists still rely on traditional marketing methods, such as word-of-mouth referrals and print ads, to attract new patients. 

However, in today’s digital age, having a website and social media presence is crucial. Patients are more likely to search for dental services online, and if a dentist does not have a website or social media presence, they may not even consider them as an option.

Not Keeping Up with the Latest Technology

Other industries have already reaped the benefits of digital marketing. For example, e-commerce sites use social media ads to target specific audiences, resulting in increased sales. The same can be applied to the dental industry. 

With targeted ads and search engine optimization, dentists can attract new patients who are actively searching for dental services.

Another issue is the failure to keep up with the latest technology. Advanced dental equipment and software can significantly improve the patient experience and outcomes. 

For example, digital X-rays reduce radiation exposure and provide more detailed images, leading to more accurate diagnoses. Laser dentistry reduces the need for anesthesia and minimizes bleeding, resulting in less discomfort and faster healing times.

Consequences of Falling Behind

Patients are becoming more informed and expect a higher level of care. If a dentist is still using outdated technology and practices, patients may perceive them as unprofessional or uncaring. This can lead to patient dissatisfaction, lower retention rates, and fewer referrals.

The consequences of falling behind are significant. Patients may seek out other dentists who offer more advanced technology, resulting in lost revenue for the practice. 

Patients who are dissatisfied with the level of care may also leave negative reviews online, damaging the reputation of the practice.

The Legal Implications of Falling Behind

A failure to stay current with new methods and technology may potentially have legal repercussions. If a patient suffers harm due to outdated practices, the dentist could face legal action. 

Dentists have a duty of care to their patients, and this includes staying up-to-date with the latest technology and techniques to provide the highest level of care possible.

The Role of Teledentistry

Teledentistry is a relatively new concept in the dental industry, but it has already proven to be a game-changer. It allows dentists to provide remote consultations and treatment, which is particularly useful in rural or remote areas where access to dental care is limited. 

Teledentistry’s significance has also been brought to light by the COVID-19 outbreak, as many patients are opting for virtual consultations and treatment to minimize their risk of exposure. 

Dentists who embrace teledentistry can expand their reach and provide high-quality care to more patients.

Importance of Continuing Education

Continuing education is crucial in any industry, and dentistry is no exception. With so many technological advancements and new techniques emerging, it is important for dentists to stay up-to-date with the latest developments. 

Continuing education courses and programs allow dentists to gain new knowledge and skills, which they can then apply in their practice to improve patient outcomes.


To stay competitive in the dental industry, dentists must invest in technology. This includes having a website and social media presence, as well as acquiring the latest dental equipment and software. 

With the right technology in place, dentists can improve patient outcomes, increase patient satisfaction and retention rates, and attract new patients through digital marketing.

If you need an expert CPA for dentists, Ash Dental CPA is here to help! We specialize in accounting services for dental practices and healthcare professionals and serve clients all over the USA, with a focus on the New England area. 

Our financial experts can help your practice achieve profit gains, operational improvements, and asset protection. Call now to learn more about our services tailored specifically to dentists.