Basic Principles of Running a Dental Practice

inside a dental clinic

To succeed in today’s dental market, thinking and operating like a business owner is important. This means providing a high level of care that meets patient expectations and drives revenue goals. By doing so, you can provide the best care possible for your patients while also ensuring the success of your business.

If you are running a new dental practice or taking over an existing one, you should learn the following principles shared by a trusted accountant for dentists. These principles contribute to your practice’s success:

Providing Excellent Customer Service and Retention

Excellent customer service and retention are critical to the success of any business, but they are vital in the dental industry.

Dental patients are often loyal to their dentist and stay with the same practice for many years. This loyalty can be attributed to patients’ relationships with their dentists. A dentist is someone who patients see regularly and who they trust to provide them with quality care.

Practicing Effective Marketing Strategies

You have to let potential patients know that you exist and can provide them with the dental care they need. There are different ways to market your dental practice, and you should explore them to find the ones that work best for you.

Among the most important aspects of marketing is creating a strong brand. Your brand should be immediately recognizable and convey the message that you are a professional, trustworthy dental practice. You can create a strong brand by using a consistent color scheme and logo across all your marketing materials and by ensuring that your website and social media presence are high-quality and professional.

Ensuring Reliable and Accurate Accounting

One of the most crucial principles for a successful dental practice is reliable and accurate accounting. This means keeping track of all income and expenses in a way that is organized and easy to understand.

An essential part of accounting is creating financial statements. Financial statements show how much money your practice is bringing in and where it is being spent. They can help you identify areas where your practice is doing well and areas where improvements can be made.

Creating a budget is another important part of accounting. A budget can help you track your spending and ensure that your practice stays within its means. It can also help you plan for your future expenses.

Keeping the Right Dental Team

Finally, one of the most important principles is to build the right dental team. This team should be made up of professionals who are skilled and knowledgeable in all aspects of dentistry. They should also be able to work together and have a positive attitude.

The dental team should be able to provide comprehensive care to patients. They should be able to work collaboratively to create a treatment plan that meets the patient’s needs. Each team member should be able to communicate with the other members.

The dental team should be able to provide a high level of customer service. They should be friendly and helpful to patients. They should also be able to answer any questions that patients may have.


The points mentioned above are just some of the basics that lay the foundation for a successful dental practice. By prioritizing these principles, dental practices can provide patients with the best possible care and experience. While most of the principles can be handled by your dental team, you’re going to need the services of an accountant for dentists who can ensure that your finances are in order.

Ash Dental CPA provides accounting and bookkeeping services for dentists in Framingham, MA. Get in touch with us to know what we can do for you!